Over the last few weeks, students have been challenged to create a business card, an ad, and packaging for a company they imagined employed them to do branding for a product. The product they created was of less importance than the overall complexity of the design assignment. The integrity of the company logo and “look” as it was displayed in different media had to hold together and be recognizable. Students had to consider carefully what message they wanted to communicate through the choice of font, color, lay-out, and other design principles they have been practicing. Each little piece of information could make or break the important communication for their customer. Take a look at some of the solutions.
